体験レポート(NewsPicks Conference WESTSHIP)

こんばんは。杉本です😊

大阪開催、ニュースピックス主催のカンファレンスに参加しました。
以下、カンファレンス(NewsPicks Conference WESTSHIP)議事録です。

 

 

カンファレンス項目

❶WestShip 価値創造とその革新
❷急成長企業に学ぶ、カスタマーエンゲージメントの極意
❸働き方改革2.0~ 「働きやすさ」だけでなく「働きがい」の時代へ~
❹大企業の変革点の作り方
❺TheUpdate(WESTをUPDATEせよ)

 

 

カンファレンス議事録 ※抜粋

  • マーケティングは、売れる仕組みをつくること
  • 売れる仕組みが、ブランドとなる
  • 消費者が感じることがブランド「〇〇を使うとどう感じるか」
  • ブランドができれば、売れる確率が上がる
  • 価値とは、人が感動するということ
     
  • ブランドに商品体験が紐づいている
  • 「本当にいいな」と感じる価値を生み出せているかが大事
  • ポジショニングとは、価値の方向に位置付けていくこと
  • 値下げは戻すと売れなくなる
  • キャンペーンは注射、注射は長続きしない
     
  • 二面性から発想する
  • コンテクスト(文脈)を操る
  • 消費者理解をどこまで追求できるかどうか
  • イケテないブランドは、そもそもダメ
  • 10回接触して、全く違う印象なら知覚価値が形成されない
     
  • オーナードリブンだと、一貫性は生まれやすい
  • 安い、早い、便利が崩れてきている
  • 働き方改革のKPIは、それぞれ違う
  • 働き方改革のKPIは明確でなく、モニタリングしにくい
  • 働きがいとは、本人が意味、意義を感じているかどうか

 

 

参加した感想

やっぱり生で聞く講演はいいですね!
そこでしか聞けないノウハウや、体験が記憶として鮮明に残ります。

13時~19時の長時間開催のため疲れましたが、良い刺激になりました😊

 

 

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